Articles and Publications
Is Rebranding a Panacea or a Problem?
(Marketing Viewpoint September 2025)
The Threat of Substitutes - a Challenge and an Opportunity
(Marketing Viewpoint August 2025)
Why Is Trust Important for Your Business?
(Marketing Viewpoint July 2025)
Leaders in Live Goods Innovate To Meet Demand: Science and New Strategies Boost Sales and Increase Loyalty
(Marketing Viewpoint June 2025)
Why You Should Identify Existing Problems before Developing Solutions
(Marketing Viewpoint May 2025)
Do You Have a Plan B?
(Marketing Viewpoint April 2025)
Why Do Employers Insist on a Return to the Office?
(Marketing Viewpoint March 2025)
Why
Does Microtargeting Work?
(Marketing Viewpoint February 2025)
Tips for Asking Hard Questions
(Marketing Viewpoint January 2025)
What Happened to Customer Loyalty?
(Marketing Viewpoint December 2024)
When Businesses Make Choices but Ignore the Consequesces
(Marketing Viewpoint November 2024)
Unconventional Ways To Gather Revealing
Business Information: Leave the Office and "Examine the Carpet"
(Marketing Viewpoint October 2024)
When Turning Away an Opportunity Is Good Business
(Marketing Viewpoint September 2024)
After How Many Minutes Will a Survey Participant Drop Out?
(Marketing Viewpoint August 2024)
Can You Use AI To Generate a Useful Survey?
(Marketing Viewpoint July 2024)
Are Hybrid Workers Less Innovative
(Marketing Viewpoint June 2024)
The Price May Not Be Right: Tricky Pricing That Frustrates Everyone
(Marketing Viewpoint May 2024)
Is Your Business Part of the “Circular Economy”? Examples from Apple and Service Businesses
(Marketing Viewpoint April 2024)
Four Critical Communications Skills: What To Say and What To Notice
(Marketing Viewpoint March 2024)
When Demand Shifts, Pivot, Whether Buicks or Chips
(Marketing Viewpoint February 2024)
The End of Seven Dollar Tee Shirts?
(Marketing Viewpoint January 2024)
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