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Articles and Publications

Articles and Publications 2009 - 2011

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Recent articles

eBooks Provide Five Lessons for Innovators
(Marketing Memo December 2011)

Meaningful Concept Testing for Novel Products and Services
(Marketing Memo November 2011)

Root Cause Analysis: Getting to the Bottom of Problems
( Marketing Memo April 2011)

Social Media Content for the Average Customer May Miss the Mark
(Marketing Memo Feburary 2011)

Seven Strategies for Increasing the Rigor and Relevance of Marketing*
(Marketing Memo December 2010)

Is the Opportunity Worth Pursuing? The Five P's of Innovation
(Marketing Memo October 2010)

Eight Characteristics of Effective Surveys
(Marketing Memo August 2010)

Mobile Commerce - the Next Big Thing?
(Marketing Memo June 2010)

Seven Questions Product Innovators Must Ask
(Marketing Memo April 2010)

Seven Strategies for Increasing the Rigor and Relevance of Marketing
Marketing Memo February 2010

Marketing Tips for Turbulent Times
(Marketing Memo February 2010)

The Perils and Possibilities of Rebranding
(Marketing Memo December 2009)

The Unintended Consequences of Business Decisions
(Marketing Memo October 2009)

When Experience Is Not the Best Teacher
(Marketing Memo June 2009)

Midcourse Corrections Often Needed in Fast Growing Companies
(Marketing Memo April 2009)

Free Sources of Business Information
(Marketing Memo February 2009)


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Marketing Memo Archive: 2012 - 2013

Marketing Memo Archive: 2009 - 2011


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