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Articles and Publications

Articles and Publications 2020 & 2021

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Key Communications Strategies for Spinoffs
(Marketing Viewpoint December 2021)

Customer Delight Pays, but Need Not Cost Much
(Marketing Viewpoint November 2021)

Marketing Tips for Turbulent Times*
(Marketing Viewpoint October 2021)

How Can You Combat "Choice Paralysis"? Lessons from the Jam Study
(Marketing Viewpoint September 2021)

What Does Market Concentration Cost You?
(Marketing Viewpoint August 2021)

"Pandemic Paradox": Pivoting to "On the Fly"*
(Marketing Viewpoint July 2021)

The Best Sale We Make Is [Sometimes] No Sale At All
(Marketing Viewpoint June 2021)

How To Reach Clients Without Face-to-Face Contact
(Marketing Viewpoint May 2021)

What You Can Learn from Toyota and Adobe
(Marketing Viewpoint April 2021)

Root Beer and Tips for Service Providers
(Marketing Viewpoint March 2021)

Tips for Assessing Stakeholders' Post-Pandemic Behavior: Planning Must Begin Now
(Marketing Viewpoint February 2021)

Circular Business Models: Less Stuff, Less Waste
(Marketing Viewpoint January 2021)

Gig Economy Matchmaking: Two Case Studies
(Marketing Viewpoint December 2020)

93% of B2B Customers Read Reviews: Tips for Generating Good Reviews
(Marketing Viewpoint November 2020)

Blood and Thunder and Leadership Lessons
(Marketing Viewpoint October 2020)

The Wisdom of Dilbert: If It Offends, Don’t Send
(Marketing Viewpoint September 2020)

Lessons from the Toilet Paper Panic
(Marketing Viewpoint August 2020)

Winston Churchill and Leadership in Hard Times
(Marketing Viewpoint July 2020)

Forget the Pajamas: Hosting Successful Zoom Meetings
(Marketing Viewpoint June 2020)

Is Your Website Up-to-Date? A Checklist for Trying Times
(Marketing Viewpoint May 2020)

Marketing in the Time of the Coronavirus
(Marketing Viewpoint April 2020)

Does Your Brand Measure Up?
(Marketing Viewpoint March 2020)

Eleven Creative Tips for Business Researchers
(Marketing Viewpoint February 2020)

Are Your Customers Voting with Their Feet?
(Marketing Viewpoint January 2020)


Marketing Memo: Most Recent

Marketing Memo Archive: 2018 & 2019

Marketing Memo Archive: 2016 & 2017

Marketing Memo Archive: 2014 & 2015

Marketing Memo Archive: 2012 - 2013

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