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Beginnings and Endings Matter in Business
(Marketing Viewpoint September 2017)

Bad News Can Spur Positive Change
(Marketing Viewpoint August 2017)

How To Develop a Low-Tech Customer Relations Management System
(Marketing Viewpoint July 2017)

Tips for Creating Online Surveys that Yield Good Information
and Good PR

(Marketing Viewpoint June 2017)

Six Tips for Providers of Intangible Services
(Marketing Viewpoint May 2017)

Three Steps to Giving Advice that Helps, not Offends
(Marketing Viewpoint April 2017)

Should You Jump on the Next Bandwagon? Fads and Your Business
(Marketing Viewpoint March 2017)

Fake Claims Are Never Good Business
(Marketing Viewpoint January 2017)

Eight Critical Lessons Learned from the Gig Economy
(Marketing Viewpoint November 2016)

How To Build an Enviable Business Reputation
(Marketing Viewpoint October 2016)

What Are Your Customers Doing at the "Moment of Choice"?
(Marketing Viewpoint September 2016)

Make this Your Best Year Ever: Conduct a Mid-year Marketing Assessment
(Marketing Viewpoint August 2016)

Eight Reasons Proposals Fail
(Marketing Viewpoint July 2016)

The Problem with Pay-to-Play Political Surveys
(Marketing Viewpoint June 2016)

Is Reducing Prices Good Business?
(Marketing Viewpoint May 2016)

Lessons Learned from Burger King's Re-branding
(Marketing Viewpoint April 2016)

Tips for Surviving the Fourth Industrial Revolution
(Marketing Viewpoint March 2016)

How To Build Brands That Sell Themselves
(Marketing Viewpoint February 2016)

Seven Tips for Cultivating Great Customers
(Marketing Viewpoint January 2016)

Would You Fill Your Own Teeth? The Problem with In-House Solutions
(Marketing Viewpoint December 2015)

Seven Survival Strategies for Maturing Companies
(Marketing Viewpoint November 2015)

Win-Win Community Service Programs
(Marketing Viewpoint October 2015)

Sports Pages Provide Writing Tips
(Marketing Viewpoint September 2015)

Tips for Selecting Meaningful Metrics
(Marketing Viewpoint August 2015)

Are Thirty Surveys Enough?
(Marketing Viewpoint July 2015)

Four Customer Trends to Exploit
(Marketing Viewpoint June 2015)

Tips for Creating Evergreen Content
(Marketing Viewpoint May 2015)

Why Facts Don't Convince Prospects: Lessons from the Vaccine Controversy
(Marketing Viewpoint April 2015)

Create Graphics That Are Worth a Thousand Words
(Marketing Viewpoint March 2015)

Secret Sauce for Locating the Right Business Expert
(Marketing Viewpoint February 2015)

Ten Ways To Get To Yes and Stay There
(Marketing Viewpoint January 2015)

Marketing Memo Archive: 2014

Marketing Memo Archive: 2012 - 2013

Marketing Memo Archive: 2009 - 2011


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