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Articles and Publications

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Succeed with Ethical Marketing Practices
(Marketing Viewpoint May 2018)

Five Tips for Making Personalization Work
(Marketing Viewpoint April 2018)

How To Grow Your Most Promising Market Segment: Lessons from Barneys New York
(Marketing Viewpoint March 2018)

A Lesson from Winston Churchill
(Marketing Viewpoint February 2018)

How Loyal Should You Be to Loyal Customers?
(Marketing Viewpoint January 2018)

How To Craft Messages that Resonate with Your Audience
(Marketing Viewpoint December 2017)

Four Rules for Successful Product Launchs
(Marketing Viewpoint November 2017)

From Pony Express to Drones: Customers Insist on Timeliness
(Marketing Viewpoint October 2017)

Beginnings and Endings Matter in Business
(Marketing Viewpoint September 2017)

Bad News Can Spur Positive Change
(Marketing Viewpoint August 2017)

How To Develop a Low-Tech Customer Relations Management System
(Marketing Viewpoint July 2017)

Tips for Creating Online Surveys that Yield Good Information
and Good PR

(Marketing Viewpoint June 2017)

Six Tips for Providers of Intangible Services
(Marketing Viewpoint May 2017)

Three Steps to Giving Advice that Helps, not Offends
(Marketing Viewpoint April 2017)

Should You Jump on the Next Bandwagon? Fads and Your Business
(Marketing Viewpoint March 2017)

Fake Claims Are Never Good Business
(Marketing Viewpoint January 2017)

Eight Critical Lessons Learned from the Gig Economy
(Marketing Viewpoint November 2016)

How To Build an Enviable Business Reputation
(Marketing Viewpoint October 2016)

What Are Your Customers Doing at the "Moment of Choice"?
(Marketing Viewpoint September 2016)

Make this Your Best Year Ever: Conduct a Mid-year Marketing Assessment
(Marketing Viewpoint August 2016)

Eight Reasons Proposals Fail
(Marketing Viewpoint July 2016)

The Problem with Pay-to-Play Political Surveys
(Marketing Viewpoint June 2016)

Is Reducing Prices Good Business?
(Marketing Viewpoint May 2016)

Lessons Learned from Burger King's Re-branding
(Marketing Viewpoint April 2016)

Tips for Surviving the Fourth Industrial Revolution
(Marketing Viewpoint March 2016)

How To Build Brands That Sell Themselves
(Marketing Viewpoint February 2016)

Seven Tips for Cultivating Great Customers
(Marketing Viewpoint January 2016)

Marketing Memo Archive: 2014 & 2015

Marketing Memo Archive: 2012 - 2013

Marketing Memo Archive: 2009 - 2011

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