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Customers, Prospects, and Competitors
Should we build a new wireless business? For a telecom
startup, Winett Associates interviewed telecom carriers, builders
of cell towers, and other industry experts and incorporated our
findings in the business plan for the new wireless business. We
helped make a case for the new business and freed the client to
focus on other projects.
||Does a market exist for our new cardiac monitor?
Winett Associates queried doctors, nurses, and emergency medical
staff, about the usefulness of the device. We explored distribution,
pricing, and compatibility issues and recommended actions that could
make the device viable. (To see an example click
||Which international markets should
we enter? Winett Associates established criteria, interviewed
industry players, and evaluated and rated the opportunities for
a telecommunications company in 18 countries in three regions. Setting
up a small office in the wrong country would have cost the company
at least $300,000-$500,000 a year, not including opportunity cost.
Which companies should we consider acquiring? A Web design
company wanted to acquire a company that met specific criteria.
Using proprietary information sources, we identified and screened
qualified candidates, sparing the client months of effort and
the awkwardness of approaching companies that did not want to
||What does it take to compete in a specific
market? An IT market research company commissioned a comprehensive
study of authoring and rich media software. We profiled leading
vendors and their main products and analyzed the impact of open
source software on this market. Using trend information and historical
data, we created a five-year market forecast that helped vendors
with strategic planning.