Winett Associates: Market Research for Results

Services

Professional Approach

Business Research

Case Studies

Typical Projects

Selected Clients

About Us

Contact Us

Subscribe to Newsletter

Industries

Articles and Publications

Articles and Publications 2009 - 2011

Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Sign up for our Email Newsletter
For Email Marketing you can trust

Recent articles

eBooks Provide Five Lessons for Innovators
(Marketing Memo December 2011)

Meaningful Concept Testing for Novel Products and Services
(Marketing Memo November 2011)

Root Cause Analysis: Getting to the Bottom of Problems
( Marketing Memo April 2011)

Social Media Content for the Average Customer May Miss the Mark
(Marketing Memo Feburary 2011)

Seven Strategies for Increasing the Rigor and Relevance of Marketing*
(Marketing Memo December 2010)

Is the Opportunity Worth Pursuing? The Five P's of Innovation
(Marketing Memo October 2010)

Eight Characteristics of Effective Surveys
(Marketing Memo August 2010)

Mobile Commerce - the Next Big Thing?
(Marketing Memo June 2010)

Seven Questions Product Innovators Must Ask
(Marketing Memo April 2010)

Seven Strategies for Increasing the Rigor and Relevance of Marketing
Marketing Memo February 2010

Marketing Tips for Turbulent Times
(Marketing Memo February 2010)

The Perils and Possibilities of Rebranding
(Marketing Memo December 2009)

The Unintended Consequences of Business Decisions
(Marketing Memo October 2009)

When Experience Is Not the Best Teacher
(Marketing Memo June 2009)

Midcourse Corrections Often Needed in Fast Growing Companies
(Marketing Memo April 2009)

Free Sources of Business Information
(Marketing Memo February 2009)

Archive: 2006-2008

Archive: 2001 - 2005


Winett Associates     tel: 508-877-1938      fax: 508-877-9409      email
©2017 Winett Associates. All rights reserved.