Marketing Viewpoint by Ruth Winett
Tips for Surviving the Fourth Industrial Revolution
Everywhere computers, sensors, and robots perform jobs that humans used to perform. Many experts say we are in the midst of the Fourth Industrial Revolution. How should your company respond to the changes that result from this revolution?
The First Industrial Revolution brought the steam engine and "mechanical production." The Second Industrial Revolution century brought mass production, and the Third Industrial Revolution brought the computer revolution, reports Klaus Schwab of the World Economic Forum.
The Fourth Industrial Revolution is transforming "entire systems" in nearly all industries, Schwab says. One obvious example is Uber, which has permanently altered local ground transportation.
Changes in How You Do Business
How To Respond
Business success means responding to the ever-changing business environment. Don't be trapped by current success, "lead with conviction," and seek the "'right'" diversity, advises Karl Schwab
We can help you respond to the Fourth Industrial Revolution.
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