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Articles and Publications

Articles and Publications 2014

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Eight Tips for Giving Feedback That Helps, Not Hurts
(Marketing Viewpoint December 2014)

Your Robot Washes Windows? Tips for Selecting the Right Features To Promote
(Marketing Viewpoint November 2014)

The Business of Politics: Six Lessons Learned from Politicians
(Marketing Viewpoint October 2014)

Getting Recognition and Giving Praise Appropriately
(Marketing Viewpoint September 2014)

Are You Ready for Driverless Cars? Your Business and Disruptive Innovations.
(Marketing Viewpoint August 2014)

Reshoring Activity Could Boost Your Business
(Marketing Viewpoint July 2014)

What Happened to the Mythical Average Customer and Employee?
(Marketing Viewpoint June 2014)

Billy the Bully and Other Difficult Co-Workers
(Marketing Viewpoint May 2014)

What Would You Do in a Crisis? Ten Practical Tips
(Marketing Viewpoint April 2014)

Six Things You Should Know About Potential Partners
(Marketing Viewpoint March 2014)

Provide Help, not Just Hype, To Win Customers
(Marketing Viewpoint February 2014)

10 Ways to Pinpoint Who Your Competitors Are and How to Find Out About Them
Worcester Business Journal, January 20, 2014

What Does the NSA Privacy Controversy Mean for Business Intelligence?
(Marketing Viewpoint January 2014)

Marketing Memo Archive: 2012 - 2013

Marketing Memo Archive: 2009 - 2011

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